Cargill Inc. is expanding production of glucosamine for food and beverage producers to use in products marketed to Generation Y, or people born between 1977 and 2002.
Regenasure glucosamine is produced by Cargill in Iowa, according to a release.
Cargill made the announcement today at the Institute of Food Technologists Food Expo in Las Vegas. The company said it has seen consumer studies that found that Generation Y is more likely to purchase functional foods and that 59 percent purchase glucosamine products for general health purposes, according to the National Health Institute.
"Gen Y, with an estimated $3.4 trillion in buying power by 2018, tends to be very proactive when it comes to their health," said Chuck Ray, technical services manager at Cargill Corn Milling, in a release. "This science is helping us understand how glucosamine may play a role in maintaining healthy joints."
Cargill is the only company in the United States to produce glucosamine. Regenasure is also vegetarian and kosher, according to the company's website.