American Advertising Federation June Luncheon: Do More Good in 2014 at 11:30 AM on 6/19/2014
||6/19/2014 11:30:00 AM
||Hilton Garden Inn
8600 Northpark Drive
Johnston, IA 50131
14 Tips to Help Turn Your Nonprofit Organization into a Highly Impactful Nonprofit Brand
Today, the concept of branding isn't just for marketing professionals; rather, it is a discipline that needs to be understood at almost every level within a nonprofit organization. Learn not only what it means to be a brand-driven organization and how to be more effective in your marketing efforts, but also how your nonprofit can use these 14 branding principles to move from "doing good" to doing MORE good.
Attendees will learn to:
- Help nonprofit organizations see branding/marketing as an "investment" and not an "expense"
- Make a case for how branding/marketing efforts are critical to achieving greater organizational returns and impact
- Create more effective and sustainable branding/marketing efforts
Bill McKendry is Co-Founder + Chief Creative Officer of DOMOREGOOD, a strategic and creative brand-building firm providing services to organizations that are committed to making a positive impact on the world around them.
In 1994, he brought years of big agency and big brand experience to the table when he co-founded an agency in Michigan with a mission to make a profound impact on organizations of hope and human kindness by working with them to maximize the power of branding and communications. Since then, he and his team have helped strategically position, creatively brand, and effectively implement marketing programs for a diverse mix of regional, national and international nonprofit and corporate clients, resulting in over 900 award-winning programs.
Now as a principal of DOMOREGOOD and author of a blog and upcoming book of the same name, Bill speaks passionately on the topic of how nonprofits can successfully grow their fundraising and friend-raising efforts with the aid of more effective marketing and branding.
Bill started his career at TracyLocke | BBDO in Denver and graduated from the University of Denver.
DOMOREGOOD is a fully integrated brand-building agency that helps organizations – for profit and nonprofit – articulate and leverage their driving purpose more effectively into their branding and marketing efforts so they can achieve greater impact + returns. The agency operates out of two offices, DOMOREGOOD | csk in Colorado Springs, CO and DOMOREGOOD | hanon mckendry in Grand Rapids, MI. DOMOREGOOD is a Gravity Six Alliance partner.
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