Apple Inc. and IBM Corp. have worked out a deal to get more businesses to embrace iPhones and iPads, Bloomberg reported.

 

Through the deal, IBM salespeople will recommend Apple devices to customers in industries such as health care and banking, whihc have been priorities for Apple. IBM is set to get a boost in an effort to sell software and services to companies that want to manage workers' smartphones and tablets.

 

The partnership will help Apple pursue a larger slice of the market for corporate users of iPhones and iPads. Some longtime users of Microsoft Corp. software have been reluctant to adopt Apple devices.

 

For IBM, the alliance should help it catch up after watching companies such as Apple capitalize on the popularity of mobile devices.

 

The companies said they will unveil 100 or so business applications to be introduced in the fall, including apps for things like big data analytics, The New York Times reported.