TruAssure Insurance Co., a standalone dental benefits carrier based in Naperville, Ill., today announced the launch of a comprehensive set of new dental plan options in Iowa. The company will offer plans for both large and small employers as well as family and individual coverage, it said in a release. The insurer, which first entered the Iowa market in 2015, now offers group plans and dental plans for individuals and families in more than 25 states, with other state filings pending regulatory approval. TruAssure also offers Affordable Care Act-certified plans for groups and individuals in Iowa. The company said introduction of these plans is in direct response to the growing demand for dental insurance and preference for flexible, affordable benefits. According to the National Association of Dental Plans, three-quarters of employees expect their employers to provide dental insurance, with orthodontia and cosmetic procedures such as teeth whitening among the most requested benefits. Click here to learn more about TruAssure and its dental insurance plans.