Seeking to head off staff shortages as baby boomers retire, EMC Insurance Cos. has produced a new recruiting video aimed at recent college graduates and young professionals. The video, posted by the Des Moines-based property and casualty insurer on YouTube as well as its website, Facebook and LinkedIn pages, features young professionals employed by EMC who share why their career with the company is a great fit for their lives, among them the company's benefits package, support for health and wellness and a team environment. Industry analysts say insurers have not devised sufficient strategies to address the approaching talent gap and that companies need to put more energy into recruitment and enhancing the insurance industry's image.