East Village is one of the top 10 most "Undercover Stylish Neighborhoods" in the United States, according to an article in Paste magazine. "Des Moines has developed a distinct vibe that you'll feel all over downtown, particularly in the East Village area," the article says. "It feels warm and inviting, but also like everyone's in on a secret that you have yet to fully discover." The article credits Raygun, Hill Vintage & Knits and Blazing Saddle as helping give the village its unique feel. Paste magazine is a publication focused on culture.