Price and taste drive consumers buying meat, poultry and dairy
Tuesday, January 14, 2014 10:51 AM
Nearly 8 in 10 Iowa grocery shoppers cited price and taste as among the most important factors to them when buying meat, poultry and dairy products, according to the Iowa Farm Bureau Food and Farm Index. The survey was conducted online by Harris Interactive in November and December, the Iowa Farm Bureau Federation said. Price is an important consideration, even among higher-income Iowa grocery shoppers (those who make $75,000 or more). The next most important considerations for Iowa grocery shoppers are food safety (39 percent for meat/poultry; 40 percent for dairy) and nutrition (41 percent for meat/poultry; 37 percent for dairy).