Tweet success: The technology that makes Twitter so much more than 140 words
Thursday, November 07, 2013 10:04 AM
Consider the tweet. It's short -140 characters and done - but hardly simple. If you open one up and look inside, you'll see a remarkable clockwork, with 31 publicly documented data fields. Why do these tweets, typically born of a stray impulse, need to carry all this data with them? Bloomberg Businessweek tells us why.