Iowa Health System, the fifth-largest nondenominational health system in the nation, announced today that it has changed its name to UnityPoint Health. The change reflects the health system's shift from a hospital-centered care process to one that more effectively addresses the total care of all patients, officials said in a release.

 

There will be no change in management, structure or staff involved in the brand change. Overall, UnityPoint Health employs more than 24,000 people throughout Iowa and Illinois, and each region will maintain its existing leadership and local boards of directors.

 

"Over the years, as our team-based approach has developed and our services have expanded, we have become a point of unity for the patient," UnityPoint Health President and CEO Bill Leaver said in a release. "Our new brand is an expression of what we mean to our patients: people who work together to provide the best outcome for every patient every time." 

  

As part of the rebranding, Iowa Health Physicians & Clinics is now called UnityPoint Clinic, and Iowa Health Home Care is known as UnityPoint at Home and UnityPoint Hospice. The health system's Central Iowa hospitals -- Iowa Methodist Medical Center, Iowa Lutheran Hospital, Blank Children's Hospital; Methodist West Hospital and John Stoddard Cancer Center - make up UnityPoint Health - Des Moines.

 

The health system, which is based in West Des Moines, began in 1993 in Des Moines when Iowa Methodist and Iowa Lutheran merged to form Iowa Health System. At the time, the merger created the state's largest provider of hospital and related health services. Since then, UnityPoint Health has grown to encompass eight major geographic regions in Iowa and Illinois.

 

Local marketing firm ZLR Ignition assisted UnityPoint Health with its rebranding.