Focus OneSource, a professional employer organization based in West Des Moines, has launched a sister company, Focus ACA, to provide guidance and services for enrollment in the individual health insurance marketplace.

The new company has entered into an exclusive relationship with UnityPoint Health to provide training and outreach services to assist the health system's certified application counselors in finding and enrolling uninsured individuals in government or private health insurance plans.

Focus OneSource co-founder Michael Teachout said: "The biggest challenge is, how do you find these people? It's not through traditional marketing; it's through community outreach."