Age 39 | Experience design strategist, Spindustry Digital

Howard Tempero has learned the importance of balance, and his life in Des Moines has helped him find that.

A Central Iowa native, Tempero spent a number of years in New York and Chicago after graduating from Roosevelt High School. Living in two of the largest metro areas in the country, Tempero discovered for himself a perspective of what Des Moines could offer.

He and his wife started looking for opportunities to move back, and he found one with Spindustry Digital, starting there in 2007.

“I’m very fortunate,” Tempero said. “I just feel so fortunate that I was able to realize how great of a place it is.”

He also feels fortunate to work at Spindustry, where he primarily works with clients on website design, digital promotional material and any other online messages.

A graphic designer by nature, Tempero likes to think about business strategy and how that crafts the message that organizations deliver online. It’s a matter of asking, “What do you want to get out of this website? Who do you want to connect with?” he says.

A “strong believer in the creative thinking process,” Tempero has participated in Hanawalt Elementary School’s “A Day in the Arts” for three years in a row, and is currently the co-chair for the program. Through the program, artists come into the school and work with students to create different types of art, whether it be a painting or a story.

He’s also involved in the Rotary Club of Des Moines AM, which Spindustry chief operating officer Stephen Fry helped found.

Of course, with having a work-life balance, Tempero enjoys spending time with his four children, “whether it’s going and watching a swim meet or going and watching a soccer game” or going on cabin trips with the Cub Scouts, he said.


Five reasons he’s a 40:

• “When we first met Howard six years ago, we had no idea what to do with him but we just had to have him,” said Stephen Fry, chief operating officer of Spindustry Digital.

• He has helped Spindustry Digital generate millions of dollars of business.

• He has worked with such big-name clients as Tyson Foods Inc., Principal Financial Group Inc., Wells Fargo & Co., Eastman Kodak Co. and Motorola Inc.

• “Howard is a wonderful role model for kids (and grown-ups too). In five years, I have never once seen him get angry, or criticize someone, or say he didn’t have time to do something,” said Edward Mansfield, an Iowa Supreme Court justice, whose son is in the Cub Scout troop with Tempero’s sons.

• Tempero was a finalist for the NOVA Award from the American Marketing Association for work on Spindustry’s Marketing Assurance Program in 2012.


Mentors: Spindustry leaders Stephen Fry and Michael Bird

Fun fact: Tempero learned of Spindustry through an advertisement at Des Moines International Airport, and built a relationship with Stephen Fry and Michael Bird at the company for about two years before getting offered a job.