Hubbell Realty Co. has entered the senior living sector with the opening of the $7.4 million Edencrest at Riverwoods assisted living and memory care community at 2210 E. Park Ave. in Des Moines. Edencrest at Riverwoods is an assisted living community certified through the Iowa Department of Inspections and Appeals, according to a release. It features 40 private apartments as well as common areas, including a central dining room, exercise room, beauty salon and private gathering areas for family and friends. The new community also offers a specialized, secured environment for persons with Alzheimer's disease and related dementias. Edencrest at Riverwoods will be managed by Cedar Rapids-based Senior Housing Management Inc. Hubbell's equity partner on the project was Persimmon Capital Partners of Washington, D.C. Open houses are held on Saturdays from 11 a.m. to 1 p.m. and Sundays from 1 to 4 p.m.. A formal ribbon-cutting ceremony will be held July 18 at noon.