2014 Emerging Woman of Influence honoree: Tiffany Tauscheck
Friday, August 01, 2014 6:00 AM
Tiffany Tauscheck’s involvement in her community is not a choice -- it’s an expectation.
Position: Vice president of marketing and development, Greater Des Moines Convention and Visitors Bureau
Education: Bachelor’s degree in journalism and mass communication, Drake University
Family: Husband, Mark, and son Ty, 3, and daughter Tennyson, 1
Hobbies: Bike rides and walks with her family, gardening, antiquing, reading and running
Its importance was instilled in her years ago when she was growing up in Creston. While her father did work ranging from farming to operating a sporting goods store, Tauscheck watched her mother juggle their household, three daughters and a fast-paced job with the federal government, and still make time to volunteer in school and small-town activities.
“I believe it’s our civic duty to volunteer,” Tauscheck said. “It’s something we should all do in whatever way is meaningful to us as individuals. You’re more likely to help shape your family dynamic in a positive way through that diversification. I do what I do for our family. I want to model servant leadership for my children and demonstrate for them the importance of civic engagement, just like my mom did for me and my sisters.”
After graduating from Drake University, Tauscheck worked for the Des Moines Radio Group and, at one point, also worked for KGAN television, a CBS affiliate in Cedar Rapids, at the same time. After meeting her husband, who worked for a television station in Des Moines, Tauscheck returned to Des Moines Radio Group full time before she eventually came across an opportunity at the Greater Des Moines Convention and Visitors Bureau.
“I wasn’t looking to leave,” said Tauscheck, who’s been at the Convention and Visitors Bureau for eight years now. “But I fell in love with the staff instantly.”
Tauscheck is involved with several local nonprofits and organizations. Perhaps most notably, she is president-elect of the Des Moines Community Playhouse board of directors. She has served on many other influential boards, including the Greater Des Moines Partnership, Downtown Community Alliance, Des Moines Downtown Chamber of Commerce and John Stoddard Cancer Center, as well as the marketing committees of the Community Foundation of Greater Des Moines and Orchard Place. She also volunteers her time with Winefest Des Moines’ Grand Cru and Maddie’s Circle, among others groups.
What opportunities have helped you get to where you are today?
One of my mentors often reminds me that opportunity often comes from part luck and part preparation, so I try to be prepared for whatever comes my way. I think I’ve been lucky as well. Sometimes, you don’t have to take the path you thought you were going to take. I wanted to be a TV reporter. It was my dream to be Paula Zahn. That’s what I wanted to give to the universe, but I learned that was not my calling. Serving the community through mission-focused organizations is more meaningful to me.
What other experiences have shaped how you work and how you view your professional life?
I have so many mentors, and they’ve all helped in different ways. Also, as a working mom, you are pulled in many directions. It’s been interesting to me experiencing it and discovering the balancing act that has to happen. I’ve learned there are always questions as to whether we can have it all, and I believe that yes, you can have it all, if you define what having it all means to you.
How do you find that balance?
My husband. He is supportive, encouraging and offers to take the “overnight shift” with the kids -- even when it’s not his turn -- when he knows I have a big day ahead. I have a strong support system between him, family, teammates, mentors and friends. Even our neighbors pitch in to help us. … Another reason I love this city. Also, my CEO (Greg Edwards) understands the importance of being involved in the community and how it benefits each employee and the organization. His support of our team’s civic involvement is encouraging and deeply appreciated.
How do you choose how you spend your time outside of your home and your job?
Lately I’ve been spending time volunteering with organizations whose mission is important to me while also trying to diversify my experience and broaden my knowledge of other nonprofits and business models. I’m especially drawn to organizations that have a goal of regional or statewide impact.
What have you learned about yourself from all these experiences?
Each day, I’m reminded of the value of kindness. Helping others is truly rewarding on many levels. Remembering that we can each make a difference in our own unique, meaningful way is empowering and exciting.
What advice would you give to other emerging female leaders in Des Moines?
There are many women who are very deserving of this recognition, and I would just encourage them to keep doing what they’re doing and to continue being involved. For those who aspire to be more involved, don’t be afraid to reach out to individuals and community leaders you feel have something to teach you.
Three areas of influence
Tauscheck is the vice president of marketing and development at the Greater Des Moines Convention and Visitors Bureau, a position she’s held for eight years.
She is the president-elect of the Des Moines Community Playhouse board of directors, the current chair of its marketing committee and has served on the board since last year.
She has served on many influential boards, including the Greater Des Moines Partnership, Downtown Community Alliance, Des Moines Downtown Chamber of Commerce and John Stoddard Cancer Center, as well as the marketing committees of the Community Foundation of Greater Des Moines and Orchard Place.
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