Forty Under 40: Ashley Jared
Communications Director, Deputy Director, Senior Adviser, Iowa Finance Authority
Friday, March 07, 2014 7:00 AM
As the youngest member of the Iowa Finance Authority leadership team, Ashley Jared strives to be the voice of the new generation in the workforce. And if any of the younger workers care to listen, she can tell them the proper way to show a hog in competition.
Mentor: Shawna Lode, manager, Iowa Tourism Office
Jared has become an avid deer hunter. But, when she was dating her future husband, she wasn’t quite the experienced hunter she claimed to be. “For a while, I just went along with it. It was a total lie to continue to date him,” she said.
Jared grew up on a farm near Manchester in Delaware County. And if you, Iowa reader, don’t know it by now, here’s the way an award-winning showwoman presents her swine:
First, the hog needs to be in full view of the judges, but it should not be too close to the judges. You need to maintain a pace that is not too fast and not too slow. Show the hog at all angles. One element is the ability to “pen your hog.” That is, maneuver it through a gate and into a pen where it can be groomed and offered a sip of water before it goes back in front of the judges. And if that hog decides to bolt, don’t panic.
“Stay calm,” Jared said. “Don’t go after it. The clutch technique is to stay calm.”
Although her 20-acre farm near St. Mary’s doesn’t have enough room for a hog operation, Jared continues to direct future farmers as a member of the Warren County 4-H Advisory Board.
Proper presentation is a part of Jared’s work with the multifaced Iowa Finance Authority, which deals with a range of issues, including homeownership, homelessness, affordable housing, beginning farming and water quality.
Programs dealing with those issues must be prepared for diverse audiences that include elected officials, real estate agents, lenders, attorneys, developers and investors.
“I never thought I would work in the public sector,” Jared said. “It’s work that I can definitely feel good about - the things we do for Iowans.”
Reasons she’s a Forty:
• A member of the 2012-2013 Leadership Iowa class, where she got to fly in a Black Hawk helicopter
• Member of the Polk County Housing Trust Fund marketing committee
• A member of the International Association of Business Communicators board, she has received several awards from the organziation.
• Member of the Iowa Home Owner Education Project board
• Received the American Academy of Certified Public Managers George C. Askew Award for a presentation on the recruitment and retention of Generation Y workers
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