Forty Under 40: Brett Adams
Chief Marketing Officer, Trilix
Wednesday, March 05, 2014 1:00 PM
One of the great things about Brett Adams’ job at Trilix is that he gets to work on new and challenging problems all the time.
Mentor: Todd Senne, president of Trilix
Did you have Mickey Mouse, Minnie Mouse and Goofy show up in tuxedoes to your wedding reception? Adams did, as he and his wife got married at Walt Disney World.
“I’m kind of a problem solver by trade,” Adams said. “That’s essentially what we get paid to do is solve problems and come up with ideas and solutions.”
Now a part-owner of the marketing and advertising company, Adams has spent his career taking on new challenges. One of his largest and longest-tenured clients is Stine Seed Co., an account he took over about 10 years ago when he knew nothing about agriculture. Now, Trilix handles all of Stine’s marketing.
Adams has also been involved with introducing the Balance GT Soybean Performance System, a soybean weed management system developed by MS Technologies and Bayer CropScience. Another career highlight was taking over the marketing and branding of Riverside Casino & Golf Resort LLC in eastern Iowa as it prepared to open. Trilix was responsible for signage, booklets, poker chips – “anything you’d see when you walk into that place,” Adams said.
In other words, no two of his workdays are the same.
His job also gives him the opportunity to donate his expertise to help a number of area nonprofits. He’s worked with the Iowa Games, Live Healthy Iowa and the Iowa Heart Foundation, among others.
Adams has become involved with the board of Youth Homes of Mid-America. Having four children of his own drew him to the youth-centered organization.
It has also led him to be heavily involved as a coach for youth sports, including football and basketball. Coaching fits well into Adams’ interests, as he’s an avid sports fan – namely Iowa Hawkeye football and the Chicago Cubs.
Reasons he’s a Forty:
• He worked his way up at Trilix to become a part-owner.
• Adams’ work has been recognized by a number of different industry associations, including the American Advertising Federation and International Academy of the Visual Arts.
• He has donated marketing work for a number of organizations through Trilix.
• “Brett’s willingness to go the extra mile, be available night and day to brainstorm ideas or fix a problem and always look for new and better ways of doing things make him a favorite among our clients,” wrote Ron Maahs, CEO of Trilix.
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