"Six Degrees of Kevin Bacon" has become pop-culture shorthand for connectivity. And this holiday season, small businesses are using the concept to encourage shoppers to ditch the big-box stores -- and donate to their favorite charities in the process, CNNMoney reported. For the past two years, small businesses across the country have participated in "Shift Your Shopping" during the holiday season, a campaign encouraging people to shop local. This year, during the four day post-Thanksgiving shopping blitz (Saturday to Tuesday), more than 200 small businesses are taking it one step further. They're partnering with Causetown to donate a portion of their sales to charity and calling it Shift Your Shopping for Good. Kevin Bacon is doing a promotional message for the campaign, which you can view on the CNNMoney article.