Hy-Vee Inc. on Tuesday announced Hy-Vee Homefront, a new year-round initiative in support of the estimated 3.9 million veterans who live within the company's eight-state region. The grocery store chain's new program will include events, promotions and donation opportunities that will kick off with a November event to match as much as $100,000 in customer donations. For more information about Hy-Vee Homefront, visit www.Hy-Vee.com.