Meredith makes first transition from digital to print with Allrecipes magazine
Monday, July 15, 2013 10:45 AM
Meredith Corp. will publish Allrecipes magazine, a print extension of the company's Allrecipes.com website. This represents the media industry's first large-scale digital-to-subscription magazine print brand extension. Allrecipes magazine will be published six times per year with an initial rate base of 500,000. The December 2013 premiere issue will debut in mid-November. Meredith will also be creating a regular Allrecipes-branded television segment that will air as part of Meredith's nationally syndicated television program, "The Better Show," which currently airs in more than 160 markets, and will air nationwide to 90 million homes on the Hallmark Channel beginning in September.