Hy-Vee Homefront, a veteran support initiative of Hy-Vee Inc., will hold a "Round Up" fundraiser at stores this weekend. Customers will be able to round their purchases up to the nearest dollar amount, with the additional money going to Hy-Vee Homefront to help support three veterans' organizations: Puppy Jake Foundation, Hope for the Warriors and Operation First Response. The first Round Up event was held on Veterans Day 2013, and since that time, the initiative has raised and distributed $279,120. To read Hy-Vee CEO Randy Edeker's description of the Hy-Vee Homefront initiative, click here.