Tim Hayes
Tim Hayes

Age 36 | Chief operating officer, McLellan Marketing Group


Tim Hayes has been called a natural leader.

Hayes has worked at McLellan Marketing Group (MMG) for 14 years, where he has worked his way from being what CEO Drew McLellan called “fresh out of college, eager to learn and so green that he glowed,” to running day-to-day operations and using a mode of leadership that “inspires teammates, clients and the community.”

Hayes said that what has kept him at the company so long is, in large part, “just the culture and the environment that Drew has tried to create; the atmosphere.”

Hayes helped start the MMG Adopt a Charity Program. Under the program, the firm picks one charity to adopt for an entire year, and gives that charity more than $100,000 worth of marketing services and tools.

The goal, Hayes said, is to help the nonprofit put together a marketing plan and learn how to best market itself in the future.

“You know the work you’re doing is touching lives,” Hayes said. “The more impactful and engaging their story is, the more lives they can touch. Obviously, it impacts all of Des Moines.”

Hayes is a Des Moines Community Playhouse board member and is a part of the Young Women’s Resource Center Marketing Committee. He also has volunteered with Big Brothers Big Sisters of Central Iowa and The Salvation Army.

He said he has always been passionate about causes affecting young people and helping children see the world in a different way.

“If you can set them up for success, who knows what they’ll be able to do?” Hayes said.

He’s also passionate about spending time with his wife and two boys, ages 6 and 3, especially finding ways to explore a lot of the state parks in Iowa.


Five reasons he’s a 40:

• Worked his way to one of the top positions in his company.

• Served on the Greater Des Moines Leadership Institute’s Class Curriculum Committee from 2007 to 2011.

• Recognized by the American Advertising Federation with many local and regional ADDY awards.

• McLellan Marketing Group CEO Drew McLellan said his leadership style is one of both inclusion and support.

• Helped create a program that has resulted in several nonprofit groups receiving more than $100,000 in marketing services.


Fun Fact:

Hayes enjoys taking his family to state parks around Iowa. “You visit and you feel like you’ve left Iowa, but you really haven’t left anything,” he said. His favorite, he said, is Ledges State Park in Boone.


Meet the 2012 Forty Under 40 Honorees

Michael Abbott - Faegre Baker Daniels LLP
Sondra Ashmore - IBM Corp.
Shannon Baird - JE Dunn Construction Co.
J. Eric Boehlert - Ahlers & Cooney P.C.
Nataliya Boychenko - Holmes Murphy and Associates Inc.
Becki Brommel - BrownWinick
Catherine Cownie - BrownWinick
Spencer Cox - Vending Services Inc.
Scott Crawford - RDG Planning & Design
Tony Dickinson - Wells Fargo Bank
Shannon Duval - Mercy Foundation
Meg Fitz - Greater Des Moines Partnership
Tim Hayes - McLellan Marketing Group
Christi Hegstad - MAP Professional Development Inc.
Naura Heiman Godar - StruXture Architects LLC
Danielle Hermann - OPN Architects Inc.
Sara Kobilka - Science Center of Iowa
Liz Lidgett - Kum & Go LC
Holly Logan - Weinhardt & Logan P.C.
Matthew Marckmann - Morgan Stanley Smith Barney
Bryan Michael - Pioneer Hi-Bred International Inc.
Ben Milne - Dwolla Corp.
Suzanne Mineck - Mid-Iowa Health Foundation
Nikki Miras Mordini - Davis Brown Law Firm
David Nelmark - Belin McCormick P.C.
Anthony Nguyen - Wells Fargo Bank
Lynh Nguyen Patterson - Delta Dental of Iowa
Matt Nuetzman - InFocus Partners
Brad Phillips - Farm Bureau Financial Services
Tina Potthoff - MidAmerican Energy Co.
Erin Schneider - Censeo Solutions Inc.
Steve SchraderBachar - Wells Fargo Home Mortgage Inc.
Jamie Schug - Des Moines Area Regional Transit Authority
Kristina Stanger - Nyemaster Goode P.C.
Nate Stewart - Perishable Distributors of Iowa Ltd.
Jason Stone - Davis Brown Law Firm
Mellisa Stover - Bankers Trust Co.
Tray Wade - Hospice of Central Iowa
Eric Wieland - Federal Emergency Management Agency
Geoff Wood - Silicon Prairie News