Sigler Cos. yesterday announced that it has launched Alt Studios as a successor to Innova Ideas and Services. Alt, whose name is an acronym for "art, logic, talent," is aimed at providing marketing strategies through three "studios" of creative, strategy and digital. Beth Cross, who was CEO of Innova, will continue as CEO for Alt.
"Over the past several years, we've seen our business evolve from a focus on print design to a new concentration on creative, brand strategy, digital and public relations," Cross said in a press release. "This shift inspired us to push forward to launch a new company, Alt Studios."