James Eliason, co-founder and CEO of Goodsmiths LLC, will be the speaker at Wednesday's Business Innovation Zone luncheon. Eliason will speak on the lessons he's learned as an entrepreneur and small business owner since graduating from the University of Iowa in 2001. The event will take place from 11:30 a.m. to 1 p.m. at the Greater Des Moines Partnership, 700 Locust St. Registration costs $15, and can be done at https://tikly.co/-/1855.