Quarterback Russell Wilson and
his Seattle Seahawks teammates came to the New York area and won not only the
Super Bowl but, in the part that matters to companies seeking athlete
endorsers, the hearts and minds of those watching on television, according
In the afterglow of the Seahawks'
43-8 victory over the Denver Broncos and their platinum endorser, quarterback
Peyton Manning, Madison Avenue executives will flock to Wilson, said Bob
Dorfman, executive director at San Francisco-based Baker Street Advertising.
The win, Dorfman said, will result in at least another $2 million in
endorsements, about four times what the second-year player was paid by the
Seahawks this season.
"Small in stature, big in
performance, personality, brains, charisma and hair, Russell Wilson has the
goods to be a convincing -- and scandal-free -- pitchman for years to
come," Dorfman said in an email during last night's game at MetLife
Stadium in East Rutherford, N.J., which marked the National Football League's
first attempt at a cold-weather outdoor Super Bowl.
"It'll help that he's
intelligent, articulate and squeaky clean," Dorfman said.
Wilson's endorsement partners, according to
Dorfman, are Seattle-based Alaska Airlines Inc., Nike Inc., Levi Strauss &
Co. and American Family Mutual Insurance Co., which is based in Madison, Wis.
In all, he makes about $1 million a year off the field, Dorfman estimated.