An image.
Home | Advertising | Membership | Newsletters | Contact Us | About | BPC News | Submit Releases | Log Out
  • Gitomer: Here's your real yardstick
    BY JEFFREY GITOMER
    Friday, October 17, 2014 6:00 AM

    “Return on investment” (ROI) in business is predicated on the ability of the company to deliver, as promised, in product, profit and its accompanying service.

     
  • McLellan: How to keep up with change
    BY DREW MCLELLAN
    Friday, October 17, 2014 6:00 AM
     
  • Gitomer: An old and new tradition
    BY JEFFREY GITOMER
    Friday, October 10, 2014 6:00 AM

    Ever leave a tip?

    Sure you have. And most of the time, the amount of the tip is based on the perceived quality of the goods or services. Sometimes it’s a combination of qualities: food plus server’s performance.

     
  • McLellan: Are you ready to go native?
    BY DREW MCLELLAN
    Friday, October 10, 2014 6:00 AM
     
  • McLellan: Who do you have your sights on?
    BY DREW MCLELLAN
    Friday, October 03, 2014 6:00 AM
     
  • Gitomer: Why sales systems fail
    BY JEFFREY GITOMER
    Friday, September 26, 2014 6:00 AM
    I read a report yesterday stating that 70 percent of all sales systems and sales initiatives fail. I have no idea who created that number (personally, I use 74 percent for all my statistical reports), but the point is clear. A system of selling and its accompanying sales process are pretty much doomed to failure before they begin. 
  • McLellan: Lessons from Disney
    BY DREW MCLELLAN
    Friday, September 26, 2014 6:00 AM
     
  • Gitomer: The art of bargain shopping
    BY JEFFREY GITOMER
    Friday, September 19, 2014 6:00 AM
    I’m spending the day at Marché aux Puces, the antique flea market of Paris. Also known as the “Puces” or “MAP,” it hosts 14 named market areas that offer an authentic and one-of-a-kind atmosphere. 
  • McLellan: Are you the next dodo bird?
    BY DREW MCLELLAN
    Friday, September 19, 2014 6:00 AM
     
  • Gitomer: Be a social sales pacesetter
    BY JEFFREY GITOMER
    Friday, September 12, 2014 6:00 AM
    Often referred to as pacesetters, companies that have chosen to embrace and engage cloud, analytics, mobile and social strategies are cleaning the clock of their competitors who have chosen the path of cautious resistance or even abstinence. 
  • McLellan: Insincerity is bad for your brand
    BY DREW MCLELLAN
    Friday, September 12, 2014 6:00 AM
     
  • Gitomer: An overlooked sales power
    BY JEFFREY GITOMER
    Friday, September 05, 2014 6:00 AM
    I see, therefore I learn.
    I see, therefore I think.
    I learn and I think, therefore I reason and respond. 
  • McLellan: How to pick your media buys
    BY DREW MCLELLAN
    Friday, September 05, 2014 6:00 AM
    Back in the good old days, you could advertise in the daily paper, an outdoor board, on one of the local radio stations, or one of three TV channels.  
  • BY DREW MCLELLAN
    Tuesday, September 02, 2014 11:21 AM
    We Iowans take pride in our state’s homegrown successes, be it Dwolla or Pella Windows. Until last week, that list would have included Templeton Rye. Who could resist the company’s story? But apparently, the story was just that. A story. 
  • Gitomer: Ask yourself 'why' to succeed
    BY JEFFREY GITOMER
    Friday, August 29, 2014 6:00 AM
     

ADVERTISE | SUBSCRIBE | CONTACT US | SUBMIT NEWS TIPS | COMPANY INFO Facebook Twitter E-Newsletters RSS
The Depot at 4th, 100 4th Street, Des Moines, Iowa 50309 | (515) 288-3336 | © 2014 Business Record. All Rights Reserved. | Legal disclaimer