New data suggests that Twitter Inc. is on the right track by betting its future on television, Fast Company reported. This week, Nielsen Co. launched its Twitter-driven TV ratings system, and it has released its first statistical report into the business of tweeting about TV. It says that tweets about TV in the United States have soared by 38 percent over the last year, with about 263 million such tweets from about 19 million people in the second quarter of 2013, which is an increase of 24 percent over a year ago. The most tweeted-about shows were "Breaking Bad," with 601,000 unique Twitter authors talking about it, and "The Voice," with 138,000.