Host: American Advertising Federation of Des Moines 
About: Apple has long been the gold standard for advertising creativity, quality and effectiveness. Ken Segall will focus on some of Apple’s more famous advertising moments, taking the audience behind the scenes to understand the sometimes-crazy road from concept to air. He will share stories about strategies, creative development and product. If great marketing is your quest, it helps to hear how some great campaigns were born.
When: 11:30 a.m. to 1 p.m.
Where: Sheraton Hotel 
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