Host: AMA Iowa
About: This multimedia session, featuring speakers Michael Wood and Tim Hoskins, will provide contextual generational insight, clarity and a look at what’s on the minds, and in the hearts, of today’s consumers. To truly understand newer generations, such as Gen Z or millennials, you need to do so within the context of their parents, Gen X and boomers, and provide an inclusive perspective on all four generations. The presentation combines the very latest findings from the Generation Nation 2019 study with hands-on market research experience, grounding the insights and making them applicable and actionable. 
When: 11:30 a.m. to 1 p.m.
Where: Hilton Garden Inn, West Des Moines
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