NOTEBOOK – One Good Read: Cashless stores alienate customers in the name of efficiency
KATE HAYDEN Aug 6, 2019 | 3:52 pm
<1 min read time
80 wordsBusiness Record Insider, Retail and Business, The Insider NotebookBrands increasingly seek to provide “frictionless” experiences — a sense of ease and efficiency that enables users to engage with them on their terms. However, in a small but growing number of cases, frictionless means eliminating cash as an accepted payment method. This is a seemingly minor but significant shift in the retail landscape. As a society, it signals a shift away from inclusive commerce toward what might better be described as the age of the preferred customer. Read more
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