Sept. 12: How Iowa is Marketing to Attract New Talent to Our State
BPC Staff Aug 9, 2019 | 3:31 pm
1 min read time
136 wordsAll Latest News, Arts and Culture, Business Community EventsHost: West Des Moines Chamber of Commerce
About: We all agree talent acquisition is at the top of most companies’ priority list. It takes more than a village to make a power play for new talent. At the September luncheon, Jacque Matsen, marketing and communications director for the Iowa Economic Development Authority, will share that agency’s marketing strategies and examples of what Iowa is doing to attract Gen Z, millennials, Gen X and even retired workers to our state. The research that Matsen will share is information you can use in your own marketing strategies to position your company as an employer of choice. Plus, you’ll learn how the state is helping import the talent you need and want to hire.
When: 11:30 a.m. to 1 p.m.
Where: Des Moines Golf and Country Club
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