Grower’s Edge, a fintech provider for agricultural input suppliers, retailers and other organizations across the U.S., announced today the launch of Crop Plan 2.0. The platform delivers agronomic crop plans for the ag industry and has new features for an easier and more efficient experience. According to a release, it uses Growers Edge’s data and analytics to build crop performance plans that meet the retailer’s business needs while maximizing the farmer’s performance. The four new features are a simplified enrollment, administration and reporting process that can be completed on any device; the ability to enroll acres using more familiar features rather than using the government’s crop insurance unit definitions; proprietary YesterYield technology and data analytics model, which identifies if a warranty payment or credit is due; and a process that gets warranty payments to farmers sooner. The first version of the product was deployed in 2020, the release said. “We’re proud of the revolutionary product we brought to market in 2016 that has helped retailers get new technology and practices in the hands of farmers,” said Dan Cosgrove, Growers Edge CEO. “Crop Plan 2.0 advances the industry again with an easy interface and simplified administration that transforms the client experience and adapts to the changing needs of this resilient industry.”