Kum & Go LC announced Monday the introduction of a new campaign to further the company’s brand, both in its stores and online. The campaign will highlight Kum & Go’s efforts to go beyond customer convenience by focusing on “little extras their customers deserve,” according to a news release. This idea is captured in the new campaign tagline, “Where & means more.” The “&” will be the symbol telling customers there is “something special just for them in the store.” The symbol will be used in ways ranging from communication with customers to telling Kum & Go’s history. To learn more about the campaign, visit Kum & Go’s website.