Beth Brady, senior vice president and chief marketing officer at Principal Financial Group Inc., will speak at American Marketing Association Iowa’s April luncheon, scheduled for April 8. The event will take place at Des Moines Golf and Country Club in West Des Moines, starting at 11:30 a.m. Brady will present on key words, messages and phrases that resonate with millennials and baby boomers. Attendees will walk away with an improved understanding of the differences between the generations and methods for effectively advertising products and services to each. The luncheon event is open to AMA Iowa members and guests, and registration is open online.