#GivingTuesday is underway

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Via dsm magazine: OK, we’ve made it through Thanksgiving Thursday, Black Friday and Cyber Monday. And today? Today is Giving Tuesday — a day to celebrate with generosity. Now in its fourth year, #GivingTuesday encourages philanthropy ranging from small acts of kindness to grand donations. It has grown through the power of social media, where encouragement is spread and challenges are made and met. Last year, #GivingTuesday brought together 30,000 supporting businesses and agencies in 68 countries and registered 32.7 million impressions on Twitter. Since 2012, research says online giving on the Tuesday after Thanksgiving has increased more than fourfold. To learn more, visit givingtuesday.org. Sign up for dsmWeekly >>>