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Wellmark to enter Iowa health insurance exchange with new plans

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Cedar Rapids Gazette: After years of sitting back and watching how things would unfold, Wellmark Blue Cross and Blue Shield — the state’s dominant insurer — will enter the Iowa exchange, selling subsidy-eligible plans. But the company wants to take a different approach than other insurers, officials said, and it intends to sell what it believes are “new and innovative” plans that include joint ventures with health systems and more predictable co-pays.