As it prepares to enter its fourth decade in business, the Iowa Lottery is introducing its fourth logo. The new logo maintains the shooting star that has been central to the lottery’s identity since its start, but abbreviates the lottery’s name in a nod to today’s shortened communications style. “This new look for the lottery has a punch to it,” said Iowa Lottery CEO Terry Rich. “It’s energetic and forward looking, but maintains themes that have been at the lottery’s core since it began in 1985.” The new logo, which debuts July 1, moves from a circular symbol utilizing reds, yellows and oranges to a streamlined look in blue and white.