Here are a few more sales, business and life answers that can help you make more sales  TODAY, and help you build a personal brand and reputation FOREVER.

1. Jeffrey, what do you do every day to build attraction and brand?

What do you do to create consistency in your daily business habits? And I wonder how many of your daily habits take the long-term view. Or are you just trying to make sales to make quota? Big mistake.

I want to talk about one element of your personal business habits: your personal outreach, your daily outreach that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top-of-mind awareness and reputation. Oh, that.

Sounds like a LOT of work. But actually it takes LESS time than your morning bathroom routine once you’re set up and rolling. And these are habits that create attraction. Real attraction. Value attraction.

The cool part is it costs (almost) nothing. All you have to do is allocate the time and (most important) commit to DAILY OUTREACH.

Here are two of my consistent actions:

• Blog or personal website. A starting place, a landing place and a jumping-off place for stories, ideas, opinions, photos, videos, training and anything else your customers or followers would find BOTH interesting and valuable. OUTREACH: Blog with a minimum of a weekly, if not daily, post. You have unlimited space for text, photos and videos. Your blog is an opportunity for people to realize both your intellect and your passion.

• YouTube. This is a chance to convey messages, training, subject matter expertise, testimonials and offers of value. Your viewers can subscribe, and your posts can be cross-pollinated on your blog, your Facebook page and your LinkedIn profile.

2. Jeffrey, there’s a huge misused and misunderstood word in small and big business. The word is attraction. How do small business owners attract leads in today’s social world?

All business social media must be combined with your traditional business and Internet outreach. To attract, the key ideas are personalized messages and value-based messages.

If you’re looking for more attraction (who isn’t?), here are some of the small business, Internet AND business social media value-based messaging and marketing elements I use to transfer my messages. My messages and posts both attract and connect. Go to these links and follow me. Then study them, learn how I do what I do, and emulate it. 

• LinkedIn – Jeffrey Gitomer – I post my thought of the day or link of the day. RESPONSE: People like it and share it with their connections. That has led to more than 23,000 connections.

• Twitter – @gitomer – I tweet three or four times a day. I usually send out one link a day. RESPONSE: I am retweeted or favored more than 100 times a day, and I gain between 50 and 100 new followers a day.

• Facebook business – /jeffreygitomer – Like me, then read a bunch of my posts, then be inspired to comment or post. RESPONSE: All of my followers (likers) read it, and when they like it or comment, all of their connections can see it too.

• YouTube channel – BuyGitomer – People watch a few of my 300-plus videos. RESPONSE: More than 25,000 subscribers.

You cannot control how people search. You must be findable by company, person, product, topic and keywords. It’s not one thing that creates attraction. It’s a strategic combination of a social, online and face-to-face outreach MIX that attracts interested buyers.