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Branding. Trying to sum up every aspect of the topic with one story might be tougher than explaining Einstein’s theory of relativity in less than 30 seconds. So, we grabbed three branding experts to help simplify things with three small slices of the branding world for businesses to devour. On the docket – lessons in rebranding, dealing with the economy, and social responsibility’s effect on sales. Read the first of three stories here.