Workiva announced today it has integrated generative artificial intelligence across its business reporting platform. According to a news release, generative AI gives users the ability to “author, edit, and rewrite content across the company’s entire suite of solutions” to streamline workflows. Workiva’s customers will also be able to select the large language model, including those from Google Cloud and Microsoft Azure, that best fits their needs. Workiva users will never have to move their data from the Workiva platform to leverage AI, and neither Workiva nor its technology partners will store or use customer data to train models. “Adding Generative AI to our platform’s capabilities is the latest advancement in our innovation story,” David Haila, Workiva’s executive vice president and chief technology officer, said in a prepared statement. “Given the increasing stakeholder scrutiny of private and public entities, our platform and technology have never been more relevant. Off-the-shelf foundational Generative AI models become increasingly more important and can produce targeted responses when extended with Workiva’s domain knowledge and proprietary data. This is our point of differentiation. We believe we are leading a new wave of innovation in which transformative business value will be achieved through a combination of human expertise, contextual data, and the responsible use of Generative AI technology.”