A new digital campaign from the Greater Des Moines Partnership will use videos of current residents to show prospective workers and businesses the types of lifestyles represented in Greater Des Moines.

The idea is to help with a chronic worker shortage by showing, as the Partnership’s Mary Bontrager said, “they can have it all here.”

Tiffany Tauscheck, the Partnership’s chief strategy officer, noted that Partnership investors have made it clear they need a bigger labor pool, something Tauscheck sees as an “opportunity.”

“Our investors have said talent is No. 1 on their list of priorities. It is a huge opportunity for our  region. One of our priorities is to drive talent attraction.”

Research the Partnership conducted that led to the DSM USA identifier and branding campaign showed evidence that Des Moines should promote itself as vibrant, affordable, accessible, welcoming and diverse, Tauscheck said. 

The videos will run two minutes max, and probably as short as 15 or 30 seconds. They will be on the Partnership’s website and on social media. The conversation will include the #DSMUSA Facebook page, where you can tell your story or make a comment on the region, and you can submit a blog post.

The initial five videos will feature a same-gender couple, a young professional, the woman behind Peace Tree Brewery, and a Hollywood storyboard illustrator. 

“We all have unique stories and life. You really can live your life without compromise. You can have it all the way you want it here,” said Bontrager, the Partnership’s executive vice president of talent development.

Bontrager added that part of the mission is to show people that Greater Des Moines offers what they — and their businesses — seek. “People look at place first and job second. So much of this campaign is telling the story of DSM USA,” Bontrager said. “We are allowing some of our own residents to help us tell that story through their lens and their voices.”

The Partnership wants you to consider sharing your story on its #DSMUSA Facebook page. 
Here are the initial spots.