Principal Financial Group announced that Jennifer Oyler has joined its global marketing team as head of customer experience. Her role will be to grow and refine Principal’s experience strategy and initiatives across the company’s audiences and platforms. Oyler comes to Principal with more than 20 years of experience. She most recently worked at Decooda, a customer experience research company, as chief experience executive and strategist, leading data scientists, developers, linguists and customer experience consultants to help create artificial intelligence, machine learning and natural language understanding products. Oyler earned a doctorate in organizational behavior and statistics from Virginia Tech and a master’s in marketing from the University of Arkansas. “Jenn brings demonstrated expertise and leadership to Principal which will help transform the way we interact with our customers externally and employees internally,” said Beth Wood, chief marketing officer for Principal. “Her demonstrated ability to bridge research and analytics with systems and processes will be instrumental to our vision of creating superior connectivity and relationships with the users of our products and services.”