Des Moines Performing Arts has begun its Willis Lexus Drive for Kids Spring Campaign. Willis Lexus will match up to $15,000 of donations made to Des Moines Performing Arts by April 15.

The campaign subsidizes the $1 admission to 50,000 students and teachers who attend the organization's Applause Series programs during the school day. The actual cost per ticket for the Applause Series, which brings in professional touring companies from around the world, is more than $6.

Since the drive began in 2007, more than $300,000 has been raised.

Donations can be made at the Civic Center ticket office, calling 246-2300 or visiting