Des Moines Register: Which is more romantic: the produce aisle or the meat counter? Hy-Vee wants to find out. In February, the West Des Moines-based grocery store chain plans to start filming a dating show series for release on Hy-Vee’s digital streaming platform, the Helpful Smiles TV network (HSTV). The first season of the show, "Love at First Bite," includes eight episodes around 10 minutes long with a different couple cast in each. Contestants go on a blind date, and they must shop for Hy-Vee groceries before preparing a meal together, according to Sara Canady, vice president of HSTV. A former producer for "The Bachelor" series, Kristian Day, is working on the series for HSTV.