KCCI-TV was the big winner when it came to November 2013 ratings, Nielsen ratings released today show. According to The Des Moines Register, KCCI scored in all households a 36 share at 6 p.m. vs. WHO's 26 share. Last year, WHO had a 29 share vs. KCCI's 28. The share indicates what percentage of television sets in use were tuned to the program, the article said. Among the coveted 25- to 54-year-old demographic, KCCI won at 5, 6 and 10 p.m. WHO won in the mornings and at noon.