Crate and Barrel, a national company specializing in home furnishings, will be setting up shop at Jordan Creek Town Center this holiday season.

The company recently announced it will open a pop-up store in the mall, 101 Jordan Creek Parkway in West Des Moines, on Oct. 29 and will remain open until the end of the year. The Tree Lot at Crate and Barrel will sell holiday decor and gifts, and will also offer customers a series of in-store events and special promotions throughout the holiday season.

Although Crate and Barrel might not be around long, its arrival is indicative that pop-up stores could be.

Mashable reported that in the United States, the number of pop-up stores jumped 16 percent to 2,380 in 2012 from 2,043 in 2009, according to data from industry research firm IBIS World. In another report by The Huffington Post, pop-up stores were said to have generated $8 billion in sales in 2010.


Crate and Barrel is not the first pop-up store to open its doors in Greater Des Moines. Locally Grown Clothing Co., a clothing company that originated as a farmers market business in 2008, opened a temporary store in the Shops at Roosevelt in June. So did Bubba, a Southern comfort food pop-up restaurant that was the brain child of Orchestrate Hospitality and opened for three days last January. 


Pop-up stores are a way to expose customers to new brands, giving them an opportunity to see and touch products they can only view online, reported. The spontaneity of a pop-up's opening and the limited window for consumers to see, sample or purchase products also play a role in the concept's success, the article said.


Though pop-up stores are only temporary, they build up exposure for the company and, in turn, increase the company's regular and online customer base.