ING U.S. Inc. today announced that stakeholders of the company will begin to see the new Voya Financial name in use during the second quarter of this year. The name change represents a new era for the company, which in May 2013 launched an initial public offering of stock as part of its divestiture by its Dutch-based parent company, ING Group N.V.  The New York City-based company, which has operations centers in eight U.S. cities including Des Moines, will officially switch over to the new name on April 7. On May 1, ING U.S. Investment Management will rebrand to Voya Investment Management, and its employee benefits business will begin using the Voya Financial brand. By September, all other ING U.S. businesses will begin using the new brand. ING Group currently owns approximately 57 percent of the outstanding stock of ING U.S., and expects to completely divest its ownership by the end of 2016.