The INS Family of Companies, a West Des Moines-based business solutions provider specializing in support services, today announced the launch of a new unified identity.

Effective immediately, the INS Family of Companies -- which consists of Iowa Network Services, Alliance Technologies, Alliance Connect, Merit Resources, Caleris and Portico Staffing -- will operate under the name Aureon. With the adoption of its new brand and logo, Aureon has also launched its new website, With more than 600 employees, the company serves clients in 48 states.

The rebranding is the outcome of the company's broadening footprint in the business support services field, which it has expanded in recent years to encompass a variety of technology, human resources and contact center services, said Ron Keller, CEO of Aureon.

"After 27 years of growing INS from a company built to serve the Iowa independent telecommunications companies to a diverse house of brands offering multiple support solutions, Aureon represents the next step in our evolution and direction," Keller said. "There is a tremendous amount of value in being able to offer all of these services under one roof, while leveraging the experienced people and individuality that made each company unique."

The INS Family of Companies will now have three operating divisions:
  • INS, Alliance Technology and Alliance Connect are now Aureon Technology.
  • Merit Resources, Merit Senior Living and Portico Staffing are now Aureon HR.
  • Caleris is now Aureon Contact Center.
"By aligning our internal synergies, we're better able to find efficiencies for those we serve," Keller said. "The business operation challenges facing organizations grow more complex by the day. By combining our resources and capabilities, we can use our talent, technology and tools to help clients stay focused on what they do best and turn those challenges into opportunities."

The company last year consolidated the majority of its companies under one roof in leased space at 7760 Office Plaza Drive South in West Des Moines. By midyear, Aureon plans to further consolidate its operations by moving its remaining personnel from downtown Des Moines into leased space adjacent to its present West Des Moines headquarters. The company will continue its operations in its Kansas City and Omaha offices.

Keller said the rebranding, which has included some internal realignment of support operations, will not result in staff reductions.

"We're really trying to build a platform for growth," he said. "Increasing the scope and scale of our operations is the best way for us to provide shareholder value, additional career opportunities for employees and provide value to the customers. What we're really hoping to do is rather than see this as expense reductions, we're hoping to create core groups of excellence that can support larger growth without having to add to staff."

In the aggregate, Keller projects a 20 percent bump in revenues for Aureon in 2016, led by businesses such as Alliance Connect, which he expects will more than double in size in the next year, and Merit Resources, which expects a nearly 30 percent growth in revenues for 2016.