Host: Iowa Center for Economic Success
About: What makes your business stand out from the crowd? Have the needs, preferences, and behaviors of your target market changed? How do you convert customers into raving fans? Offering a relevant brand experience is key. This workshop will give you the tools to assess your relevancy in today's market, evaluate your brand effectiveness, and begin the brand evolution process. During this session Houk will share her experiences in brand management and will show you ways to deliver a brand promise that will lead you to happier customers and a healthier bottom line.
When: 6 to 7 p.m.
Where: Iowa Center for Economic Success
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