Mike Colwell, director of the Business Innovation Zone, will lead a panel that will discuss how to generate buzz beyond traditional public relations methods at the organization's monthly luncheon on Oct. 16. Panelists include: Susan Ramsey, senior vice president of communications for the Greater Des Moines Partnership, Josh Fleming, president of the Iowa chapter of the American Marketing Association and a brand counselor at The Meyocks Group Inc., Todd Reding, chief marketing officer at Spindustry Systems Inc., Stephanie Filer, manager of special gifts and partnerships at the Animal Rescue League of Iowa, and Katie Miller-Smith, director of Catchfire Media LLC. The event will take place from 11:30 a.m. to 1 p.m at the Greater Des Moines Partnership building, 700 Locust St., Suite 100. Registration is $15 and can be completed online.