Sheryl Moore, president and CEO of Moore Market Intelligence in Pleasant Hill, was recently featured among 24 innovators in the insurance industry by, an online magazine for the life and health insurance industry. The featured professionals are "leading the charge in product development, underwriting, marketing strategy research and sales distribution." Moore, who founded a life insurance market research firm and an indexed insurance consulting business, said her goal is to "help people see that life insurance can be fun, all while educating them about these invaluable products." At the same time, the industry has a number of issues to solve, Moore said, including a lack of women in the profession and public ignorance of its products.