Torey Maerz, co-founder of tech startup Rocket Referrals, will be the speaker at the Business Innovation Zone's Jan. 15 luncheon. Maerz will talk about how he went about starting the company in an effort to help other entrepreneurs. The event starts at 11:30 a.m. at the Greater Des Moines Partnership, 700 Locust St. Registration is $15, and can be done here. Maerz's brother, Carl, is a co-founder of the company and a blogger for the Business Record's IowaBiz blog. To read his most recent blog post, click here.